![]() Even a distinction as simple as “Main Street” vs “Main St.” can trigger a red flag, so make sure to standardize your address, phone number, and other pertinent information. If your information doesn’t match across all platforms, Google may question the legitimacy of your listing. Google’s algorithm will cross-reference the information found in your listing with information found elsewhere online-such as on your website. Ensure that all of your information is accurate and consistent. So if you’re a personal injury law firm, you’d want to include terms like “personal injury lawyer,” “car accident attorney,” “dog bite lawyer,” and “injury law firm.”ĥ. ![]() The important thing is to include terms that a prospective customer would actually search for. The description should highlight the key products or services you offer. Enter an accurate, keyword-optimized description for your business. If you select communities outside your service area just to make your listing more visible, you’ll be in violation of Google’s guidelines and may face suspension.Ĥ. Just be sure to only include local communities that you serve. This will ensure the most accurate reach for your listing. If your business is located in West Los Angeles, but you also provide service to Santa Monica, Venice, and Marina Del Rey, you want to be sure to include those service areas in your listing. GMB allows you to list multiple service areas. Just make sure that all categories are relevant and applicable, or your listing may be suspended.ģ. Consider all secondary categories that are relevant to your business, and select them all to maximize your reach and give Google the best idea of what you’re all about. Choose as many secondary categories as are relevant. If you manage a store that sells guitars, you’ll drive the most relevant traffic by selecting “Musical instrument store” as opposed to something more general like “Music store.” Play around with the categories until you find the one that defines your business precisely.Ģ. Choose the most specific primary category possible. If you want your listing to dominate search engines and drive traffic, you need to be smart about optimizing it.ġ. Simply creating a GMB listing isn’t enough. How to Optimize Your Google My Business Listing Once your listing is verified, you’ll have full control over how it appears in search engine results. When you receive the postcard, visit your GMB page again and enter the verification code. This confirms that your business is located at the address you’ve provided. Make sure to include an address where you can receive mail, as Google is going to send you a postcard with a verification card. For new business listings, you’ll need to enter the information from scratch.Īfter your GMB listing is created you’ll need to verify it. For existing businesses, you’ll need to verify or correct the information on the page. ![]() If your business does not appear on the list, click “Create a Business With This Name.”Īgree to Google’s Terms of Service and complete all fields that are applicable to your business. If your business appears on the list, click on it and select “Manage Now.” You’ll need to claim the business as your own. Sometimes Google auto-creates business listings based on crawled website data, so your business may already have a listing even if you haven’t created one. How to Create a GMB AccountĮnter your business name into the search box. ![]() It projects professionalism and authority, and in many cases it serves as a vote of confidence from Google, the #1 search engine in the world. The following is just some of the information you can showcase in your GMB listing:Ī well-optimized GMB listing makes a good impression on prospective customers. These listings are geo-targeted, so your GMB will be visible to the most relevant searchers in your immediate area. Users can engage with the information-by calling your business, getting directions, or requesting customer assistance-without visiting your site. Your Google My Business listing affords you a prominent, authoritative presence in Google’s search results even if your website isn’t a top-ranked organic search result. Someone looking for information about us could refer to this listing at a glance or click on the images for an up-close look. Our Google My Business profile appears on the right side of the screen. The image is a screenshot of a Google search for our company name, Avidon Marketing Group.
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